Monday, August 15, 2011

CTFW Part IV: Gavin Rajah

Gavin Rajah


Gavin Rajah is a South African fashion designer and businessman who is the managing director of Gavin Rajah Atelier and Gavin Rajah Concept, both of which are based in Cape Town.

His work has been featured in international publications such as Milano Finanza, Icon, Luna, Avant Garde, Harper's & Queen, London Sunday Times, London Financial Times, The Face, Donna, L'Officiel, Vogue, BBC, CNN and the Los Angeles Times.


Rajah is also officially collaborating with UNICEF. In his work with the organisation, he champions child protection, focusing on the care and protection of orphans and other vulnerable children. (How very much in line with Réfèt's own philosophy!)


Rajah's S/S Jaipur collection is remarkable for its contrasts between bold colours and patterns and the classic, almost preppy cuts of several pieces. The headscarves, bright, chunky necklaces, sunglasses and swimsuits make one long for a day at the beach. It's always refreshing to see examples of how beach attire can be creatively styled: the sheer slip on shown in the first number and the shawl, belt and bag in number six are particularly eye-catching.

At the same time, the trimmed wrap dresses and blouses later in the collection make for the ideal transition from statement beachwear to a stylish but comfortable look for a jaunt in town. The translucency of some of the material used for those pieces adds a very nice detail to the overall design, since it encourages the perception of barely-there, airy clothing that everyone craves in the sweltering heat of summertime.

For us, this collection is an embodiment of spirit, more so than of seasonal trend. It belies a sense of aloof, flirty confidence and whimsical style, the clothes themselves only an accessory to a woman already possessive of poise and charisma.

Take a look at the video of the collection on the runway at CTFW:

 

For more on Gavin Rajah and his brand (he also does interior design!) check him out at www.gavinrajah.com.

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